Tonsley Innovation District - home to the Global Centre for Modern Ageing.
Image courtesy of Simon Cecere Photography
Our award-winning LifeLab puts older people at the centre of design and innovation.
The LifeLab studio based in Tonsley, South Australia, is a simulated real-life environment where the GCMA’s researchers can work alongside older people and businesses to co-design and validate products, services and experiences that will better serve the lives of ageing people in Australia and around the world.
Through the GCMA’s robust living laboratory approach we capture people-centred insights to truly inform and enhance policy, product and service development, delivery and adoption.
By putting older people at the heart of business conversations, the GCMA is able to offer businesses a means of accelerating their product development whilst helping to ensure that the products and services developed lead to better outcomes for individuals.
The LifeLab is equipped with motion-capture audio and video cameras and a data analytics hub. The flexible space has a functional kitchenette and can replicate a range of settings, including allied health clinics, retail outlets, a community centre and the home environment.
Importantly, the Living Lab process and methodology can be scaled and mobilised internationally out of the simulated studio and into real-life environments.
GLOBAL RECOGNITION
The GCMA is an Adherent Member of European Network of Living Labs (ENoLL) and one of only 33 Living Labs globally focused on ageing (as of September 2019).
As an Adherent Member of ENoLL, GCMA can work with more than 140 ENoLL Living Labs globally.
The GCMA is a member of Australian Living Lab Innovation Network (ALLiN).
ALLiN builds the capacity of Living Labs in Australia and provides a platform for Living Labs to collaborate with each other, end users and citizens to create solutions for people, prosperity and the planet.
In 2019, the GCMA were proud to sponsor, and be a part of, the 2019 Living Labs Australia conference.
HOw lifelab can accelerate better products to the market:
Facilitating accelerated product development. The GCMA’s LifeLab presents a unique opportunity for organisations to accelerate product development through high-quality, user-centred co-design and research. This incorporates real-life market demand and user insights into the product development process.
Our LifeLab was purpose built for innovation. It accommodates simulated environments with sophisticated video and audio data recording systems to capture user interactions and enable analysis of user behaviour in relation to emerging products and services.
Tailored solutions. GCMA projects can be conducted at all stages of the product development cycle. The GCMA offers tailored living lab services to meet your needs.
Evidence-based research. The GCMA provides proven mixed methods to best suit your needs and to ensure the project has the best chance for success.
Connection with the community. The GCMA has a broad community base and can tailor groups of co-designers to meet the requirements of organisations targeting particular segments of the market.
Real life trials. The GCMA can facilitate trials in the LifeLab or in real life environments, such as retirement villages, to understand the user experience, usage and usability of products and services before market entry.
GCMA OFFERS A DIVERSE SUITE OF SERVICES TO BUSINESSES AND BROADER NETWORKS:
Management of engagement processes to drive product and service design outcomes.
A flexible approach to validate product and service design.
Methodological expertise for co-design and co-creation, user research, user interaction and real-life studies, data analysis and report writing.
The GCMA maintains the highest quality being open, respectful and adhering to high standards of ethics, privacy and secure data storage.
Areas of focus include health and wellbeing (including tech-enabled assistive devices), accommodation transitions including aged care, workforce engagement and transitions, education, training and lifelong learning.
