The Ageing Well industry

- Global and growing -

With the world’s population rapidly ageing, there is growing recognition of the strong economic and social need to empower older people to age well, and to enable every person to continue actively contributing to many and varied realms.

The GCMA is dedicated to advancing the Ageing Well industry to improve the lives of older people.

We advance the Ageing Well industry by developing and collaborating with an international network of industry leading organisations and individuals with proven success in delivering new and improved products, services and policies that improve the lives of older people.

The Ageing Well industry incorporates:

Healthy Ageing –“The process of developing and maintaining the functional ability that enables wellbeing in older age”, where “functional ability comprises the health-related attributes that enable people to be and to do what they have reason to value”. World Health Organisation (WHO) 2015

Active Ageing – “The process of optimising opportunities for health, participation and security in order to enhance quality of life as people age” allowing people to “realise their potential for physical, social and mental wellbeing throughout their life course”. (WHO 2002)

Modern Ageing -A worldwide movement that recognises the welcome phenomenon of people living longer and, dispelling myths about older people. The Ageing Well industry encompasses positive and constructive views of ageing, health and wellbeing. It is changing the conversation from ageing being a burden on society to ageing providing positive opportunities for individuals, families, community and business. This shift in mindset will have positive impacts globally.

“Modern Ageing is a new narrative, a new way of looking at getting older –a recognition that personal plans and aspirations don’t come to a sudden halt at the age of 65, a recognition that ageing presents an opportunity not a threat.”
-South Australian Premier Steven Marshall